With around 130 students and 20 teaching hours a week over 4 days, Sunshine English School makes a very healthy profit with little marketing. This presentation will explain the thought process and advantages of having just one age group of students enter the school each year. It will look at timetabling, pricing to keep time slots profitable, encouraging word of mouth promotion, and the importance of looking ahead when planning. The ideas in this presentation will be of use not just to those who are starting out, but also of value to those with small schools who find themselves with too many small classes and a scheduling nightmare every March.